Web3 software technology company Aave Companies today launched the second version of the social protocol Lens at the Devconnect event in Istanbul.
The update brings improved composability and other upgrades to enable developers to build new social experiences and monetize faster, according to a statement. All applications and Lens V1 profiles have been migrated to V2, including 11 million social connections and more than 34 million social interactions, the team said.
“Lens V2 is the next chapter in the evolution of Lens,” said Stani Kulechov, founder and CEO of Lens Protocol. “The goal of V1 was to bootstrap early Web3 social networking, resulting in creativity, experimentation, and new discovery tools that benefited the Lens ecosystem. With V2, we are gradually moving toward a more modular lens design, offering social primitives that give builders more autonomy and flexibility to integrate web3 social, driving the next wave of innovation.”
Lens Protocol, launched on Polygon in May 2022, is a decentralized social graph used to build social media platforms. It facilitates the storage of social media activities via NFTs and on-chain data. Plans for Lens V2 were initially revealed in July.
Improved monetization features and tools
The launch of Lens V2 on the Polygon mainnet, still in beta, introduces a series of Web3-native independent social primitives, providing builders with new tools to integrate Web3-powered features into any existing app.
One of the key features of V2 is its improved composability, which allows developers to more efficiently create social experiences and monetization methods. Users can now transfer accounts independently of profiles and delegate social actions to different wallets. Profiles can be managed by one or more people, multisigs or DAOs, increasing security by allowing users to keep their handle on a cold wallet while using their everyday wallet to use Lens.
Developers can also create ‘Smart Posts’ support actions, including renting publishing space for ads, pay to read options, tipping, voting, verifying, subscribing and donating.
Web2 to web3 bridging enables solutions like those from Chainlink Functions to integrate web2 data and events into Lens and cross-chain functionality features like mining a music NFT on Ethereum, bridging to Solana via Uniswap or using Aave Liquidity Pools are now also possible. team added.
