Metaverse Beauty Week (MBW) is one of the leading metaverse events dedicated to digital and real beauty, which will take place from June 12 to 17.
TL;DR
- Metaverse Beauty Week kicks off June 12 in the Decentraland, Roblox, and Spatial metaverses, as well as IRL in London.
- The five-day event will host beauty brands such as Neutrogena, Glossybox and virtual icons such as YouTube skinfluencer Cassandra Bankson.
- MBW aims to promote and innovate the beauty industry by connecting leading brands to the Web3 space.
Metaverse Beauty Week: Who Will You See There?
Next week will be memorable for the beauty industry as Metaverse Beauty Week kicks off June 12th. This unique event runs until June 17 and is available in three metaverses: Roblox, Decentraland, and Spatial. However, visitors can also enjoy it IRL at the Flannels x flagship store on London’s iconic Oxford Street.
Essentially, the annual event showcases the latest innovations in the beauty industry and promotes emerging talents. For example, those present meet AR artists Paige Piskin and Inés Alpha. The two will be featured in the metaverse and IRL versions of Metaverse Beauty Week.
In addition, Cassandra Bankson – a leading skinfluencer with over 2 million YouTube subscribers – will launch an exclusive NFT drop. Accordingly, the icon will also share insights into her journey to Web3 success.
Of course, MBW will also host some of the beauty industry’s leading brands IRL. From Flannels to Lush and Neutrogena, each company will present their own approach to the Web3 space.
What is the Future of the Web3 Beauty Industry?
While it may not be the hottest niche in the Web3 space, digital beauty undoubtedly has potential. In the last twelve months we have seen top brands, such as NYX, Yves Saint Laurent or Wella Professionals, launch their own innovations. These companies have proven that their creative approach allows them to be just as relevant in the metaverse as they are IRL.
After all, the metaverse concept mirrors real life in many ways – and beauty is still an aspect that people care about. Whether it’s the physical world or a virtual avatar, our society is constantly striving to improve its appearance. Events such as Metaverse Beauty Week are a great example of how we can combine and renew beauty in both worlds.
