TL;DR
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Siemens has just publicly announced that they are investing €1 billion to establish a global R&D hub for the industrial metaverse in Germany.
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By having a simulation of a physical space, companies can step back and see how every movement affects every other movement in the space.
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Companies can then use AI technology to optimize the movement of objects in space and see the results of their optimized setup instantly in the metaverse.
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Perhaps there is a “side door” that opens doors to metaverse adoption, and the products that make it popular first are those built for big companies like Siemens.
Full story
Ever heard of the “industrial metaverse”?
No, neither do we.
It turns out one a lot of bigger deal than we realized.
For example, Siemens has just publicly announced that they are investing €1 billion to establish a global R&D hub for the industrial metaverse in Germany.
sheesh! €1 billion!? What is it?
We’ve often whined about how that thing people call the “metaverse” is really like a 3D version of the internet.
The idea behind the ‘industrial metaverse’ is: it is like a 3D version of a real industrial space, including all the operations that take place in that space, and even all the objects (the people, products, machines, etc.).
By having a simulation of a physical space, companies can step back and see how every movement affects every other movement in the space.
Companies can then use AI technology to optimize the movement of objects in space and see the results of their optimized setup instantly in the metaverse.
Futuristic, exciting and Extremely valuable to large companies such as Siemens.
(We’re assuming it’s extremely valuable at the very least… well, it must be, to commit $1 billion to R&D alone. The only company that’s gone beyond that is Meta, which has $ pledged 10 billion… and the Company name).
We always thought that consumers would be the ones to popularize the metaverse Axie Infinity, Decentralizedor any of the other consumer-facing metaverse products.
But maybe we were wrong. Perhaps there is a “side door” that opens doors to metaverse adoption, and the products that make it popular first are those built for big companies like Siemens.
(Just like the internet was originally built for the government, and only later became popular with consumers).
This is a big step – and we like to see it!
