NFT
Big and small brands in a wide range of industries have made an appearance NFT world ranging from Starbucks And Nike Unpleasant Charmin And Tac Bell. And today, US convenience store chain QuikTrip joined the fray with the debut of a free collection of digital collectibles.
Launched to commemorate the chain’s 1,000th store, QuikTrip announced a free drop of 1,000 Ethereum NFTs, each featuring a cartoonish “QT” character with randomly generated visuals and the same red shirt as store employees. Some even munch on hot dogs, burgers, veggie wraps, and other fast food available at the chain.
However, the Tulsa, Oklahoma-based chain — which has stores in 17 states, including many in Texas and Arizona — isn’t plotting a rewards program or future utility around the NFTs. A company representative confirmed that there are no future plans around the assets for now.
Our commemorative shop 1️⃣0️⃣0️⃣0️⃣ Digital Collectibles are available NOW… FREE!
There are only 1000 of them, so claim yours before they’re gone: https://t.co/HKNullq0w6 pic.twitter.com/19E1utvOaG
— QuikTrip (@QuikTrip) Apr 26, 2023
“For our customers interested in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store,” QuikTrip Corporate So said communications manager Aisha Jefferson-Smith Decrypt.
The Ethereum NFTs are “not intended for resale,” according to a press release, although they can be traded and sold like any other standard Ethereum NFT. According to the free claims page, only about 30 of the free NFTs have been nabbed so far. One is already there listed on the OpenSea secondary marketplace for 1 ETH, or about $1,885.
QuikTrip’s pure focus on a free digital keepsake — to mark the store’s opening in Converse, Texas on Thursday — contrasts with more robust brand loyalty approaches centered around NFTs and blockchain tokens from mainstream companies.
Starbucks Odyssey launches ‘Getting Closer’ with new NFTs, rewards
For example, Starbucks rolls one Web3 rewards platform on Ethereum scale network Polygon called Starbucks Odysseywith both free and premium NFTs in the mix, while bubble tea chain Boba Guys is building a rewards program on Solana.
