The Metaverse has a lot in common with a supermarket from 1787

TL; DR

• Instead of completely new and immersive 3D virtual experiences, we need more tools/experiences that fit our daily lives to make the metaverse work.

• Magic Leap just announced that it wants to focus more on real-world space applications, and that companies in this space in general will need to do this in order to grow.

• They believe that the true possibilities of ‘the metaverse’ will come to life when digital and physical intertwine (and we agree!).

Full story

Kevin, our intern, recently joked that the metaverse reminds him of a grocery store built in Pennsylvania in 1787.

That sounds confusing, but it made sense once he explained it…

In 1787, attempting to create a grocery store would have been a pretty dumb idea. Automated mass production of ‘food and other stuff’ wasn’t really a thing yet, so there wouldn’t be much to fill the shelves with.

This is basically the metaverse right now.

His argument is that the metaverse is a compelling idea, but we need more technological advancements to “stock the shelves and bring in customers.”

Or better yet: instead of completely new and immersive 3D virtual experiences, we need more tools/experiences that fit our daily lives.

Think: AR headsets that allow you to create a 30-meter virtual screen to work on, or that allow you to try on clothes digitally before purchasing them online…

Good news for Kevin: it seems some big names in the AR/VR space agree with him on this.

Magic Leap just announced that it wants to focus more on real-world space applications, and that companies in this space in general will need to do this in order to grow.

They believe that the true possibilities of ‘the metaverse’ will come to life when digital and physical intertwine.

(And we agree!).