How NFT Art Exhibitions Could Up-End a $20B Industry

TL;DR

• Edward Zipco has a plan to expand his physical NFT galleries to 50 locations around the world.

• Physical NFT galleries ain’t new – but the idea of creating a a global network of unified galleries is.

• This way, exhibitions could seamlessly travel between countries in the blink of an eye at zero cost, changing location monthly/weekly/daily.

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This is a hell of a concept from a man with a hell of a last name.

Edward Zipco (eh?) wants to do to art exhibitions what Jezabella Davies* (creator of the digital billboard) did for the billboard industry.

*that’s a lie, we couldn’t find who created the digital billboard, so we just made up a name.

Anyways, Eddie Z has a plan to expand his physical NFT galleries to 50 locations around the world.

Physical NFT galleries ain’t new – but the idea of creating a a global network of unified galleries is.

This way, exhibitions can seamlessly travel between countries in the blink of an eye. Meaning, Zipco’s ‘Superchief Galleries’ could rotate an exhibition’s location monthly/weekly – hell, even daily if the demand was there.

Here’s why we love this concept:

1. Online experiences don’t hit the same as in-person experiences – this bridges that divide for NFT artists and their audiences.

2. Context goes a long way in the art world! Remember back in 2019 when a banana was duct-taped to a wall and sold for $120k? (Was it ridiculous? AB.SO.LUTELY. But that’s not the point we’re trying to make). What we’re getting at is: it was seen as a legitimate work of art because it was taped to a gallery wall. Love it or hate it, the context legitimized it! Hopefully a global network of NFT galleries can do something similar for digital works.

3. Finally, did you know that art transport/storage is a ~$20B p/y global industry?? …those costs go to (near) zero once digital displays come into play.

So, godspeed, Eddie.

Godspeed.