Bringing its iconic Speedy bag to the fashion world, Louis Vuitton is now available as an NFT for the Louis Vuitton Treasure Trunk NFT holders.
TL;DR
- Louis Vuitton has teamed up with Pharrell to create a new NFT version of the iconic Speedy bag, available exclusively to Treasure Trunk NFT holders.
- The VIA Treasure Trunk is an NFT collection that provides exclusive access to Louis Vuitton’s web3 community and access to exclusive product releases, events and launches.
- The physical version of the Speedy bag will be released in January 2024, while the NFT version will be available for Treasure Trunk holders.
Louis Vuitton x Pharrell: what is the new NFT collaboration about?
The luxury fashion brand Louis Vuitton unveiled its Speedy 40 VIA this week. The company has teamed up with Pharrell, their Men’s Creative Director, to transform the iconic 1930s bag into an NFT. This collectible is only available to Treasure Trunk NFT holders.
In fact, Pharrell was the first to show off the physical version of the bag at LV’s runway show for Paris Fashion Week 2024. Accordingly, the physical bags will be released in January 2024.
What is the VIA Treasure Trunk Collection?
VIA Treasure Trunk is an NFT collection that provides exclusive access to LV’s web3 community. The digital assets launched on June 8 for a whopping $42,000 each, and for good reason.
According to LV, the phygital NFTs will be a gateway for exclusive product releases, events and also new launches. In addition, the launch of the brand’s Speedy bag is the first example of its kind.
In particular, many top celebrities such as Dua Lipa, Rihanna and Paris Hilton love this bag model. This means that the interest of Louis Vuitton fans in their VIA Treasure Trunk will increase.
