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UPS, one of the world’s largest shipping and parcel delivery services, joins the metaverse. The multinational has launched a location in Decentraland and focuses on small businesses in the virtual world. Significantly, they will use this space for events and educational purposes. The Helps you be an unstoppable store was built in collaboration with Companies Inc. and fast company.
UPS launches virtual metaverse space
In April, the United Parcel Service (UPS) filed for a trademark to protect its brand in the metaverse and NFT space. Now, the company is finally entering the metaverse and launching a unique location, offering education for the small business market in key areas such as sales and marketing.
Significantly, The Helps you be an unstoppable store does not currently provide one-to-one interaction with UPS employees.
In the future, there could be a UPS service within the metaverse, allowing you to post articles without leaving Decentraland. Of course, much of this depends on the overall success of the metaverse in general. Still, it’s great to see big brands join in, embrace the space and use it productively.
This move by UPS is the latest in a series of iconic web2 companies moving to web3. Last week, Disney announced it is hiring metaverse and web3 lawyers as it expands its plans for web3.
Education at the heart of the Metaverse space
UPS wants to help small businesses and is focusing primarily on this for the metaverse space. The events taking place in the new decentralized venue will feature some brilliant speakers.
In particular, these experts will give excellent lectures on essential aspects of running a business. The UPS team has worked hard on this latest venture, aiming to provide an immersive and dynamic learning experience.
Thanks to the metaverse, it’s a unique opportunity to learn from small business experts around the world without leaving your couch!
