Digital fashion expands again this month as iconic street fashion brand Weekday makes its NFT debut through luxury fashion brand The Fabricant.
TL;DR
- Street fashion brand Weekday has teamed up with The Fabricant for a collection of wearable sunglasses titled Artifact 001.
- The sunglasses are inspired by stalactites and stalagmites and fall on June 13.
- NFT holders can use an exclusive AR filter to show off their wearables at any time.
Weekday x The Fabricant: a high-fashion collab
This month, the digital fashion world welcomes a new physical brand to the metaverse: Weekday. The Swedish clothing company took the plunge with The Fabricant – one of the best Web3 companies to date.
Accordingly, the two will launch an NFT collection of wearable sunglasses on June 13 at 5 PM CET. The drop titled Artifact 001 contains 300 pieces, each with two pairs of sunglasses (white and black).
After purchase, holders get access to an AR filter so they can wear their digital fashion accessories at any time.
“The design inspiration comes from stalactites and stalagmites; the mineral formations that take thousands of years to take shape. It’s an exciting battle to bring something extremely ancient and organic into a digital layer that we’ve only just begun. I mean, who knows, a digital collectible will outlast your average stalactite.” said Weekday’s design lead, Alice Shulman.
How will digital fashion evolve in 2023?
Right now, digital fashion is one of the fastest growing niches in the Web3 space. This year alone, brands like Louis Vuitton and Gucci continue their journey into the metaverse with new launches. Meanwhile, Balmain launched its own NFT membership club, while HUGO debuted last fall.
According to data from the blockchain, fashion NFT trading sales have long totaled more than $245 million analytics platform Dune. The numbers have risen since then, so the digital fashion niche is definitely worth checking out.
