Close Menu
  • News
    • Bitcoin
    • Altcoins
    • DeFi
    • Regulation
    • Market Cap
    • Web 3
    • Scam
  • Blockchain
  • NFT
  • Metaverse
  • Analysis
  • Learn
  • Blog
  • Contact
    • Tech7685@gmail.com
What's Hot

Bitcoin on a confirmed breakout after reaching new all time high, says analyst Kevin Svenson-Hier is his prospects

2025-05-22

Binance Coin: mapping BNBs away to $ 700 – how, when and what now?

2025-05-22

Bitcoin climbs solo, without altcoins – risk alert for traders!

2025-05-22
Facebook X (Twitter) Instagram
  • Contact
  • Terms & Conditions
  • Privacy Policy
  • DMCA
  • Advertise
  • BitcoinPlatform.com
Facebook X (Twitter) Instagram
Free Cryptocurrency – Bitcoin | Altcoins | Blockchain | News Stories Updated Daily
  • News
    • Bitcoin
    • Altcoins
    • DeFi
    • Regulation
    • Market Cap
    • Web 3
    • Scam
  • Blockchain

    Alchemy Pay and Story Partner to simplify Fiat OnRamps for IP blockchain users

    2025-05-22

    Sophon reveals ZKTLS-based social oracle to integrate private web2 data

    2025-05-22

    Solana to get a big design prevention

    2025-05-22

    World3 Powers AI-driven Governance on-Chain with Quack AI

    2025-05-22

    Validation Cloud implements AI -Engine on Hedera

    2025-05-22
  • NFT

    Hashrate Hackers introduces Ordinals NFT collections supported by Bitcoin Hashrate

    2025-05-22

    FIFA starts Avalanche L1 to Power Soccer NFT Collectibles Platform

    2025-05-22

    Guild of Guardians leads with a huge volume of $ 796.62k

    2025-05-20

    Solana Meme Coin Ponke Set to release assembly objects, clothing via Jcorp Spinout

    2025-05-19

    The most popular collections of the moment on blockchain

    2025-05-18
  • Metaverse

    Shib: The Metaverse – Part of the expanding Shiba Inu ecosystem

    2025-01-03

    Experience to Earn: Everdome’s Metaverse Frontier

    2024-12-30

    Beyond Bots: Meta Motivo and the Dawn of Human Digital Life

    2024-12-13

    Exploring NetVRk: What’s Behind This AI-Powered Virtual Universe?

    2024-10-28

    Council of Europe emphasizes the impact of Metaverse on privacy and democracy

    2024-09-05
  • Analysis

    Bitcoin on a confirmed breakout after reaching new all time high, says analyst Kevin Svenson-Hier is his prospects

    2025-05-22

    XRP price consolidates before the launch – is an outbreak on the horizon?

    2025-05-22

    Strategy tries to pick up $ 2.1 billion from the supply of STRF shares to strengthen its bitcoin holdings

    2025-05-22

    Solana (SOL) strives higher with strong copper support, next stop $ 200?

    2025-05-22

    Bitcoin price reaches new all time above $ 111,000

    2025-05-22
  • Learn

    What Is a DEX (Decentralized Exchange)?

    2025-05-21

    Blockchain Explained: What It Is, How It Works and Why We Need It

    2025-05-21

    Types of Blockchain Layers Explained: Layer 0, Layer 1, Layer 2 and Layer 3

    2025-05-16

    Token vs. Coin: Key Differences You Must Know as a Beginner

    2025-05-15

    Inside Changelly: 10 years of steadfast support and compliance

    2025-05-15
  • Blog
  • Contact
    • Tech7685@gmail.com
Free Cryptocurrency – Bitcoin | Altcoins | Blockchain | News Stories Updated Daily
Home»NFT»You hate the word “phygital,” but what if it’s from Louis Vuitton?
NFT

You hate the word “phygital,” but what if it’s from Louis Vuitton?

2023-06-13No Comments4 Mins Read
Share
Facebook Twitter LinkedIn Pinterest Email


NFT


“Phygital.”

The definitely not cool word, which combines “physical” and “digital” to describe real products associated with NFTs, describes the soon-to-be-released Louis Vuitton brand name “Treasure Trunks.”

It also makes Jason Yanowitz cringe. “Oh God. I hate that word so much.”

While it tends to elicit deep discomfort from the familiar, the Empire podcast host admits in a recent episode (Spotify/Apple) that he remains intrigued by the luxury brand’s take on pricey physical-to-digital NFTs.

Co-host Santiago Santos seems equally interested, saying, “I don’t think I’ve ever bought anything there, but maybe I will now.”

While “phygital” is cringey on a similar scale to a certain “#WAGMI” video, the fact that holders can’t sell or give away the rare “soul-bound” tokens seems cool enough to generate, especially when combined with exclusive items of the luxury brand.

Percolation in the background

In an otherwise subdued market, “these are the catalysts,” says Santos.

It’s the kind of headline that, in better circumstances, would make the scene an animated buzz. Instead, the story continues largely unnoticed in today’s bearish climates, he says.

“Mind you, this is the largest luxury conglomerate in the world.”

Santos recalls a previously very successful foray into NFTs with Tiffany’s CryptoPunk pendants – another luxury brand owned by the LVMH conglomerate. “Louis Vuitton is doing this, it’s a huge milestone” that pushes the space forward, he says.

“When you have a brand like that, you start doing this. It makes a big impression.” Other luxury brands should pay attention, he says.

Why not just use a membership club?

From a consumer retention standpoint, Santos says the blockchain approach “makes a lot of sense.”

See also  Louis Vuitton Affiliate Château d'Esclans and BlockBar to Sell NFT Rosé Barrel for $22,000

The value proposition of this specific ‘phygital’ is exclusive access to unique future products.

Playing devil’s advocate, Yanowitz wonders why Louis Vuitton bothered to make this product as an NFT since it’s non-transferable. “Couldn’t they have just done this with a membership club?”

“Of course they can,” replies Santos. “They very well could.”

While customers may not yet like the idea of ​​recording ownership on a public blockchain, Santos says the concept is poised to gain importance.

He contrasts the benefits of NFTs and blockchain as a “Switzerland in the sky” with the obvious flaws of current loyalty programs – something anyone familiar with the pitfalls of redeeming airline points will already understand.

“There are partnerships between certain airlines and you can use those points, but I think it was this week that United or an airline lowered the value of your points on a whim.”

United Airlines decided to significantly devalue their award miles, with inflation as a likely culprit.

According to Santos, it’s all about having options and expanding consumer preferences. By offering the tokens in the neutral environment of a public blockchain, you can do other things along the way, he says.

Santos points out that the portability of NFTs could open up a range of opportunities, as LVMH has a broad portfolio of high-quality brands. “If you have this NFT, you might be able to transfer it to other things.”

It’s not about the money – it’s about the money

Yanowitz suggests that it’s not really about the money, even though the digital tokens are very expensive.

See also  'People want me to do another one'

“I think this is them trying to meet this new cohort of very wealthy, younger digital-native people where they are.”

Santos interjects: “What’s the whole point of luxury goods?”

“Flexing,” Yanowitz replies.

“Exactly. Is there a better way to flex than having it on a public record for all to see?”

“If you have this NFT, it’s a flex. It’s free marketing.”

So it’s not about the money. It’s about showing off the money. As a far-reaching boast, a “phygital” might be cool after all.


Source link

hate Louis phygital Vuitton word
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Hashrate Hackers introduces Ordinals NFT collections supported by Bitcoin Hashrate

2025-05-22

FIFA starts Avalanche L1 to Power Soccer NFT Collectibles Platform

2025-05-22

Guild of Guardians leads with a huge volume of $ 796.62k

2025-05-20

Solana Meme Coin Ponke Set to release assembly objects, clothing via Jcorp Spinout

2025-05-19
Add A Comment
Leave A Reply Cancel Reply

Top Posts

Solana-based pipe network launches rewards for his decentralized internet

2025-05-03

Across Protocol integrates Circle’s CCTP for faster and cheaper $USDC transfers

2024-06-03

NFT Marketplace Blur V2 is now live

2023-07-05
Editors Picks

The Grayscale Bitcoin ETF is currently the ‘problem child’ of the crypto market… Here’s why.

2024-01-26

Orbs and IntentX are teaming up to take on-chain OTC derivatives and spot trading to the next level

2024-02-23

Bitcoin -accumulation jumps, but why buying pressure is still a challenge

2025-03-18

European Central Bank warns of ‘infection’ resulting from Trump’s pro-Crypto policy

2025-04-22
About
About

Our mission is to develop a community of people who try to make financially sound decisions. The website strives to educate individuals in making wise choices about Cryptocurrencies, Defi, NFT, Metaverse and more.

We're social. Connect with us:

Facebook X (Twitter) Instagram Pinterest YouTube
Top Insights

Bitcoin on a confirmed breakout after reaching new all time high, says analyst Kevin Svenson-Hier is his prospects

Binance Coin: mapping BNBs away to $ 700 – how, when and what now?

Bitcoin climbs solo, without altcoins – risk alert for traders!

Get Informed

Subscribe to Updates

Get the latest news and Update from Free.cc about Crypto, Metaverse, NFT and more.

  • Contact
  • Terms & Conditions
  • Privacy Policy
  • DMCA
  • Advertise
  • BitcoinPlatform.com
© 2025 Free.cc - All rights reserved. Contact: info@free.cc

Type above and press Enter to search. Press Esc to cancel.

  • bitcoinBitcoin(BTC)$111,325.211.44%
  • ethereumEthereum(ETH)$2,658.043.68%
  • tetherTether USDt(USDT)$1.00-0.05%
  • rippleXRP(XRP)$2.430.91%
  • binancecoinBNB(BNB)$686.061.59%
  • solanaSolana(SOL)$179.653.02%
  • usd-coinUSDC(USDC)$1.000.00%
  • dogecoinDogecoin(DOGE)$0.2445133.60%
  • cardanoCardano(ADA)$0.814.41%
  • tronTRON(TRX)$0.2749122.40%
  • suiSui(SUI)$3.86-2.18%
  • hyperliquidHyperliquid(HYPE)$33.2518.15%
  • chainlinkChainlink(LINK)$16.733.27%
  • avalanche-2Avalanche(AVAX)$25.127.62%
  • stellarStellar(XLM)$0.3038463.18%
  • shiba-inuShiba Inu(SHIB)$0.0000153.11%
  • bitcoin-cashBitcoin Cash(BCH)$444.678.98%
  • hedera-hashgraphHedera(HBAR)$0.2047192.91%
  • unus-sed-leoUNUS SED LEO(LEO)$8.920.50%
  • the-open-networkToncoin(TON)$3.172.29%
  • polkadotPolkadot(DOT)$4.943.47%
  • litecoinLitecoin(LTC)$100.393.00%
  • moneroMonero(XMR)$391.66-1.57%
  • pepePepe(PEPE)$0.0000158.85%
  • bitget-tokenBitget Token(BGB)$5.24-0.35%
  • piPi(PI)$0.83-3.73%
  • daiDai(DAI)$1.000.01%
  • ethena-usdeEthena USDe(USDE)$1.000.00%
  • bittensorBittensor(TAO)$466.363.35%
  • uniswapUniswap(UNI)$6.412.34%
  • aaveAave(AAVE)$256.152.24%
  • nearNEAR Protocol(NEAR)$3.076.54%
  • aptosAptos(APT)$5.697.27%
  • ondo-financeOndo(ONDO)$1.023.39%
  • okbOKB(OKB)$52.670.36%
  • kaspaKaspa(KAS)$0.1170742.97%
  • internet-computerInternet Computer(ICP)$5.695.69%
  • ethereum-classicEthereum Classic(ETC)$19.662.92%
  • official-trumpOFFICIAL TRUMP(TRUMP)$14.570.48%
  • gatechain-tokenGateToken(GT)$21.82-0.18%
  • render-tokenRender(RENDER)$5.167.30%
  • crypto-com-chainCronos(CRO)$0.1001922.54%
  • vechainVeChain(VET)$0.0305804.28%
  • polygon-ecosystem-tokenPOL (prev. MATIC)(POL)$0.2507553.42%
  • mantleMantle(MNT)$0.763.09%
  • ethenaEthena(ENA)$0.4143112.37%
  • worldcoin-wldWorldcoin(WLD)$1.5225.62%
  • usd1World Liberty Financial USD(USD1)$1.00-0.02%
  • artificial-superintelligence-allianceArtificial Superintelligence Alliance(FET)$0.887.90%
  • arbitrumArbitrum(ARB)$0.4283653.04%
  • bitcoinBitcoin(BTC)$111,325.211.44%
  • ethereumEthereum(ETH)$2,658.043.68%
  • tetherTether USDt(USDT)$1.00-0.05%
  • rippleXRP(XRP)$2.430.91%
  • binancecoinBNB(BNB)$686.061.59%
  • solanaSolana(SOL)$179.653.02%
  • usd-coinUSDC(USDC)$1.000.00%
  • dogecoinDogecoin(DOGE)$0.2445133.60%
  • cardanoCardano(ADA)$0.814.41%
  • tronTRON(TRX)$0.2749122.40%
  • suiSui(SUI)$3.86-2.18%
  • hyperliquidHyperliquid(HYPE)$33.2518.15%
  • chainlinkChainlink(LINK)$16.733.27%
  • avalanche-2Avalanche(AVAX)$25.127.62%
  • stellarStellar(XLM)$0.3038463.18%
  • shiba-inuShiba Inu(SHIB)$0.0000153.11%
  • bitcoin-cashBitcoin Cash(BCH)$444.678.98%
  • hedera-hashgraphHedera(HBAR)$0.2047192.91%
  • unus-sed-leoUNUS SED LEO(LEO)$8.920.50%
  • the-open-networkToncoin(TON)$3.172.29%
  • polkadotPolkadot(DOT)$4.943.47%
  • litecoinLitecoin(LTC)$100.393.00%
  • moneroMonero(XMR)$391.66-1.57%
  • pepePepe(PEPE)$0.0000158.85%
  • bitget-tokenBitget Token(BGB)$5.24-0.35%
  • piPi(PI)$0.83-3.73%
  • daiDai(DAI)$1.000.01%
  • ethena-usdeEthena USDe(USDE)$1.000.00%
  • bittensorBittensor(TAO)$466.363.35%
  • uniswapUniswap(UNI)$6.412.34%
  • aaveAave(AAVE)$256.152.24%
  • nearNEAR Protocol(NEAR)$3.076.54%
  • aptosAptos(APT)$5.697.27%
  • ondo-financeOndo(ONDO)$1.023.39%
  • okbOKB(OKB)$52.670.36%
  • kaspaKaspa(KAS)$0.1170742.97%
  • internet-computerInternet Computer(ICP)$5.695.69%
  • ethereum-classicEthereum Classic(ETC)$19.662.92%
  • official-trumpOFFICIAL TRUMP(TRUMP)$14.570.48%
  • gatechain-tokenGateToken(GT)$21.82-0.18%
  • render-tokenRender(RENDER)$5.167.30%
  • crypto-com-chainCronos(CRO)$0.1001922.54%
  • vechainVeChain(VET)$0.0305804.28%
  • polygon-ecosystem-tokenPOL (prev. MATIC)(POL)$0.2507553.42%
  • mantleMantle(MNT)$0.763.09%
  • ethenaEthena(ENA)$0.4143112.37%
  • worldcoin-wldWorldcoin(WLD)$1.5225.62%
  • usd1World Liberty Financial USD(USD1)$1.00-0.02%
  • artificial-superintelligence-allianceArtificial Superintelligence Alliance(FET)$0.887.90%
  • arbitrumArbitrum(ARB)$0.4283653.04%