The alpha:
- The Professional Bowlers Association (PBA) is entering the NFT space by launching PBA League Bowler Certification (LBC) Awards as a digital asset.
- Built on the Avalanche Network, the program offers rewards and features such as blockchain-backed bowler certification.
Dive deeper
This move by PBA underscores its commitment to digitization, leveraging the vast potential of blockchain technology to create NFTs of its awards. With each milestone reached, bowlers receive a digital award that can be displayed on their social networks through a digital marketplace. Each NFT is a Soulbound Token, meaning it is non-transferable and cannot be resold.
By choosing the Avalanche network, PBA is banking on a platform known for its speed, low transaction costs and robust ecosystem. Avalanche is quickly emerging as one of the leading platforms for NFTs.
“We are excited that Avalanche is enabling the new certification and digital collectible rewards programs pioneered by the PBA LBC Awards,” said John Nahas, Vice President of Business Development at Ava Labs, in a press release. “Our partnership brings a new dimension to bowling and we look forward to seeing how Avalanche-enabled digital rewards help keep competition between league bowlers strong.”
To participate, bowlers must be active members at PBA LBC and have a LeaguePals account. NFT prizes are awarded for these milestones: bowl a first game of 200, bowl a game of 300, reach a streak of 700 or 800, or score 50 or 100 pins above average.
What’s next
Because the first phase is digital pricing, PGA says the second phase will be a points-based system. In addition to the digital awards, bowlers can collect points for their milestone achievements. These accumulated points can be redeemed for access to special offers and rewards. There is no set date for the launch of the second phase.
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Editor’s Note: This article was written by an nft now contributor in collaboration with OpenAI’s GPT-4.
