Blockchain
Blockchain technology can be difficult for the average layman to understand, and when “layers” are added to the concept – as with blockchain scaling – it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to blockchain’s long-term success, but passing that knowledge on to people outside the industry can take thoughtfulness, patience, and creativity.
Learning what to emphasize and how best to communicate that important information is essential for companies looking to promote their scale solutions. Here, eight Cointelegraph Innovation Circle members share smart strategies for effectively explaining a blockchain scaling solution.
Remember to explain the concept to your mother
Einstein is often credited with saying, “If you can’t explain it simply, you don’t understand it well enough.” My advice to people who work in blockchain companies would be to think about how they would explain the concept to their mother. Unless your project is able to break out of the crypto bubble and gain exposure to the mainstream public, it will not be able to achieve mass adoption and success. —Ayelet Noff, SlicedBrand
Explain the issues associated with blockchain scaling
Blockchain makes it possible to store and share data securely and immutably with multiple participants. However, when the number of participants increases, problems arise, such as slow transaction speeds and higher fees. Discussing these issues provides a more complete picture and explains why scaling solutions are needed. — Tammy Paola, Zero Cap
Use a multimedia approach
Use a multimedia approach to better explain blockchain solutions. Web3 educators should create accessible information in a variety of formats, such as videos, articles, podcasts, and infographics. This is the best way to reach a wide audience with different learning styles and different levels of background knowledge. – Wolfgang Rückerl, ENT Technologies AG
Encourage connection through bigger stories
Crypto is layered with difficult jargon that stems from its position in both the technology and financial space. That’s why it’s crucial to find common ground with curious users who want to explore the space. Think of phenomena in the natural world, related stories or systems, or a clever analogy of your own creation. Eventually, people find connections in larger stories and arrive at their own entry points. – Oleksandr Lutskevych, CEX.IO
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Use analogies to explain the impact in the real world
Use clear, relatable analogies to convey the purpose of your solution to those unfamiliar with blockchain. For example, you could compare it to the way road expansions reduce traffic congestion. Highlight how scaling solutions improve transaction speeds, reduce costs, and improve user experiences, making blockchain more accessible and beneficial for everyone. Simplify your message: ditch the technical jargon and focus on real-world impact. — Tomer Warsaw Nuni, Kryptomon
Specify how your project differs from and could improve on current CeFi products
Relate your project to centralized financial technologies and explain how it differs from current, more widely used financial rails. This helps bring in new users who may be skeptical of emerging technology. It is very important to specify how we improve CeFi products so that users can foresee emerging technologies disrupting their current method(s) of transacting. —Megan Nyvold, BingX
Share real problems your project needs to solve
Provide concrete real-life examples of the problems your project is trying to solve. Everyone working on your team should be able to deliver a 30 second elevator pitch of actual use cases that demonstrate the value of your solution(s). – Brad Spannbauer, Currency Hub
Focus on the “what” and “why”, not the “how”
Focus on the problem your blockchain solution solves rather than the technology that solves it. Explain its benefits in simple language and accessible examples, such as improved efficiency, transparency and security. – Sheraz Ahmed, STORM Partners
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration, and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
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