TL; DR
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Infrastructure is the ultimate growth hack. Instead of convincing individual users to adopt your technology, simply integrate your technology with the existing infrastructure that people rely on every day, and BOOM!
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Visa Card just announced its new Web3-based version loyalty program.
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This Web3-based loyalty program will soon be added to Visa’s existing infrastructure, which supports a network of 4.2 billion Visa cards worldwide.
Full story
In NYC, only 44.5% of households own a car.
While in LA, 87.9% of households own at least one.
The big difference in car ownership statistics is due to the infrastructure.
NYC’s public transportation system has been well planned, developed, and maintained over the years, reducing people’s need for a car.
While the development of LA’s public transportation system was secretly sabotaged by National City Lines (NCL), between 1938 and 1950.
NCL was owned by (get this): General Motors, Firestone Tires and Standard Oil.
All of which chose to convert the city’s tram system to bus transport. Operations that would be heavily dependent on each company’s respective products.
But hurry, we’re digressing…
The point we’re trying to make is: infrastructure drives adoption!
In fact, it’s the ultimate growth hack. Instead of convincing individual users to adopt your technology, simply integrate your technology with the existing infrastructure that people rely on every day, and BOOM!
New users, en masse.
And the potential for ‘accelerated adoption through infrastructure integration’ (AAVII, if you’re being mean) is why we’re all giddy with excitement right now…
Visa Card just announced its new Web3-based version loyalty program.
The basic idea behind it is this:
Existing brands can reward their Visa card customers with custom “loyalty tokens” (specific to their brand), which require no purchase to earn.
Potential new revenue mechanisms could look like this:
Link your email and social media to your Visa loyalty wallet and earn points when you open emails, visit social media, tag a brand’s product in a post, etc.
This is how you can spend/use your points:
Hold
Here’s an example of how brands can get creative with customer engagement, using this program:
Buy football tickets with a Visa card → unlock a stadium scavenger hunt → earn a digital collectible card of your team’s quarterback.
Wrap it all up in a neat little bundle and you have a new perspective on loyalty!
The whole thing isn’t live yet, but once it is…
This Web3-based loyalty program will be added to Visa’s existing infrastructure, which supports a network of 4.2 billion Visa cards worldwide.
Not too shabby!
